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Nov 16, 2025
Digital Loyalty Cards: How to Turn One-Time Customers into Loyal Clients
What Are We Talking About?
Imagine running a coffee shop. Each day, 50 people stop by for coffee. Some are regulars, some visit occasionally, and others you see only once.
What if you could motivate them to come back more often? And what if you knew exactly who they are, when they visit, and what they order?
Digital loyalty cards solve this problem. Instead of paper cards customers lose, or plastic cards cluttering their wallets, you give them a card right on their phone—in Apple Wallet or Google Pay, where they already store payment cards.
Main features:
Customer scans a QR code—takes 30 seconds
Card saves directly to their phone—no extra app
You see all activity in a dashboard
Customers get automatic reminders
Works with POS automatically
Updated: November 2025
New prepaid cards: customers pay in advance
Multi-cloud integration for chains via Dotykačka
Christmas gift vouchers
Why Should You Care?
Maybe you’re thinking, “I use paper cards; it works fine.”
Let’s look at some numbers. The average person carries 5-8 plastic cards. How often do you hear, “I forgot my card at home”? How many cards have you printed that were never used?
One café uses about 1,000 paper cards monthly. At 10 cents per card, that’s €100 per month for paper that mostly gets thrown away. Not to mention staff time spent stamping cards and handling lost cards.
Digital cards eliminate these issues. The card is always in the customer’s phone—the same phone they pay with. They can’t forget or lose it. And you get something more valuable than saved printing costs: data.
You know that Mr. Novak visits on Mondays and Wednesdays for cappuccino, Mrs. Kovacova spends on average €8 per visit, and the Horváth family comes on Saturday afternoons. These insights are business gold.
In summary:
Customers never forget their cards
Save hundreds every month on printing
Gain valuable customer data
How Does It Work?
Let’s use a restaurant as an example. You want people to visit you more often.
Step 1: Register with VEXiON cards. Spend 5 minutes adding your business name, uploading a logo, and picking your colors.
Step 2: Set up a loyalty program, for example: “After 10 lunches, get one free” or: “Earn 10 points for every euro spent; 1000 points = €10 discount”
Step 3: Print the auto-generated QR code poster and show it at cash register, tables, or doors—anywhere customers will see it.
Step 4: Customer scans QR code with their phone, enters their name and email (20 seconds), the card is added instantly to their Apple or Google wallet.
Step 5: On future visits, the customer shows their card from their phone. Staff scan it, and points or stamps are credited (via scanner or mobile). If you use modern POS like Dotykačka, Storyous, Papaya, or OBERON, everything is automated.
That’s it: No extra training, no complex setup.
6 Types of Loyalty Cards – Which Fits You?
Stamp Cards – The Classic That Works
The familiar “Buy 9 coffees, get the 10th free.” Works in cafés, hair salons, car washes—any business with repeat customers.
Digital versions allow prepaid options—customers buy 10 in advance for the price of 8. You get immediate payment; they get a discount and incentive to return.
Points Cards – For Flexible Rewards
In clothing stores, you can’t offer “buy 9 shirts, get one free.” Every purchase is unique.
Earn 10 points per euro spent; 1000 points = €10 discount. Or trade points for products—500 points for dessert, 1000 for a free shirt—customers choose their reward.
Tier Cards – For VIP Clients
The more they spend, the higher their benefits. Start at Bronze (5% off), Silver after €500 spent (10% off), Gold after €1000 (15% off plus perks).
Great for boutiques, spas, and premium services—people love VIP recognition.
One-Time Coupons
“20% off your first visit” or “Free birthday coffee.”
Digital coupons are secure, single-use, and precisely tracked.
Membership Cards
Offer monthly, half-year, or yearly memberships with perks.
Unlimited gym access, exclusive club offers—regular income for you, benefits for them.
Gift Cards
Let customers buy a digital gift card for dinner, massage, or any service. Recipient receives it in their mobile wallet; you get upfront payment and often a new customer.
Card Type | Best For | What You Get |
|---|---|---|
Stamp | Cafés, salons | Repeat visits |
Points | Shops, restaurants | Higher spending |
Tier | Boutiques, spas | VIP community |
Coupon | Anywhere | New customers |
Membership | Gyms, clubs | Stable income |
Gift Card | Services, dining | Immediate payment |
Tip: Start with one type. Expand when ready.
Push Notifications – Your Secret Weapon
Imagine this: A customer walks near your shop and gets an automatic message:
“You’re near XY Café – stop by for our autumn special 🎃” Chances they come in? High.
Or: Send birthday wishes with a bonus—free dessert. They’ll come celebrate, often bringing friends.
These aren’t spam—they’re timely, relevant, personalized alerts. Push notifications achieve average 50% open rates versus 20% for email and 10x click rate (10% vs 1%).
VEXiON cards delivers:
Location-based reminders
Birthday greetings with rewards
Re-engagement prompts after inactivity
New offer notifications
Best of all: No extra cost. Unlike SMS, every notification is free.
See Everything – Data You Need
The dashboard shows all real-time stats:
New customer registrations today
Cards used
Average spend
Most popular rewards
Each customer has a profile: name, email, phone, visit history, favorite products.
Identify VIPs, send personalized offers, event invites, or thank-yous.
Export all data—Excel, accounting suite, wherever needed.
Data at a glance:
Active cards & new registrations
Individual visit frequencies
Average spend & program sales
Top-performing rewards
Compatible With Your POS
Dotykačka? OBERON? Papaya POS? Storyous? VEXiON cards integrates directly.
Customer shows the card, POS recognizes them, credits points/stamps/discounts automatically—no extra work for staff.
Dotykačka integration: Top choice for food service.
Set which products earn stamps or points; the system manages everything automatically.
OBERON integration: Popular with hotels and restaurants.
Advanced settings—different points for categories, happy hour bonuses, auto VIP discounts.
No POS? No problem—use the included scanner or scan cards via mobile.
Pricing and Value
Traditional paper cards: €0.10–0.30 each; plastic cards: €0.50–2.00. With 500 new customers/month, that’s €50–1,000 just for cards (plus labor, no data).
VEXiON Cards pricing:
45€ per month (monthly)
43€ per month (6 months)
41€ per month (annual)
Includes unlimited cards, features, notifications, integrations, support.
At 500 customers, costs just €0.06 per customer—less than paper.
Businesses using digital loyalty programs see around 30% higher revenue from regulars.
If 40% of 10,000€ monthly sales are loyal customers (4000€), a 30% boost = 1200€ more per month.
Investment: 41€, return: 1200€. A 2900% ROI—often returned in a day.
Plan | Monthly Cost | Included Features |
|---|---|---|
Monthly | 45€ | Unlimited cards, unlimited notifications |
Half-Yearly | 43€ | Scanner, custom design, admin/worker separation |
Yearly | 41€ | Priority support, best savings, custom options |
Most Common Mistakes (And How to Avoid Them)
Too Complex Rules
Example: “10 points for coffee, 15 for cake, only on Mondays, with a weird conversion to €.”
Solution: Keep it simple. “10 coffees = 1 free” or “€1 = 10 points, 100 points = €1 discount.”
Weak Rewards
Waiting 5 months for a 5% discount motivates no one.
Solution: Offer rewards worth 15–20% of average spend, reachable after 5–10 visits.
No Promotion
Just putting a QR code out isn’t enough.
Solution: Actively invite every customer. Example: “First 100 get 2 bonus stamps!” Enthusiastic staff is key.
Ignoring Data
Beautiful dashboards mean nothing if never checked.
Solution: Review stats weekly. Who are your top customers, which rewards work best, peak times? Use this data to improve.
Get Started in 48 Hours
Day 1 Morning: Decide your goal—more visits, bigger purchases, or new customers. Choose your card type, register at VEXiON cards. Business info, logo, colors—15 minutes.
Day 1 Afternoon: Set up your program—e.g., 10 stamps = free coffee, €1 = 10 points, tiered levels for wellness.
Print QR posters, prep social media, inform staff.
Day 2 Morning: 15-minute staff demo. Everyone invites every customer to join.
Day 2 Afternoon: Track first registrations, address questions, motivate staff, celebrate every 10 new cards.
In 48 hours, your digital loyalty program is live!
GDPR & Legal Notes (You’re Covered!)
Worried about GDPR and data protection?
No need—VEXiON Cards is built to comply with all regulations.
Customers consent when registering. They can request deletion at any time. All data is encrypted, stored in the EU, under your control. The system automatically generates all required forms and agreements.
Your only job: Use data responsibly, for loyalty purposes only—no spamming, reselling, or misuse.
Frequently Asked Questions (FAQ)
How much does a digital loyalty program cost?
VEXiON Cards starts at €41–45/month, based on subscription length. You get unlimited cards, features, integrations, and support.
Do digital cards work offline?
Yes, after adding to Apple/Google Wallet, cards work fully offline. Internet needed only for first activation.
How long does setup take?
Basic setup is possible in 48 hours. Registration and setup: 30 minutes; POS integration: 1–2 days.
What if a customer doesn’t have a smartphone?
About 95% of customers have smartphones with Apple/Google Wallet. For others, you can offer paper cards or manual tracking.
Can I use digital cards with my current POS?
VEXiON cards works automatically with Dotykačka, OBERON, and Papaya POS. For other POS, use mobile scanner or web app.
Can older customers use digital cards?
Yes. After initial setup, using the card is just like presenting a payment card. Staff simply scan the phone.
Is VEXiON cards GDPR compliant?
Absolutely. Customer data is encrypted, consented, and deletion is always possible.
What’s the difference between a digital card and an app?
Digital cards save straight to Apple/Google Wallet—no app download, account, or password needed.
How many customers use digital cards?
Digital card programs see double the activity of paper cards. Typically, 60–70% of your customers use digital cards actively.
Can I have multiple card types?
Yes—combine stamp cards for coffee, points for food, and gift vouchers. It’s all in one system.
How do customers add a card to their mobile?
Scan QR code, enter name/email (30 seconds), click “Add to Wallet”—card appears instantly.
Does it work for chains with multiple locations?
Yes. One card works in all your branches.
Can I send customer notifications?
Yes—automatic geo-notifications, birthday rewards, custom campaigns. All are free.
Can I edit my program settings later?
You can adjust rules and rewards online any time—changes go live immediately.
Is support available in Slovak?
Yes. VEXiON cards is a Slovak company with Slovak support.
Can I try before I buy?
Yes. Free demo and consultation available—see exactly how it works for your business.
What do I need to start?
Your logo, reward idea (e.g., 10th coffee free), and 30 minutes for setup. Scanner included.
Why is this better than paper cards?
Customers never forget cards, you save on printing, get a contact database, see exact stats, and get free notifications.
Do I have to change my current system?
No. Digital cards run alongside your current system; switch over gradually at your pace.
Time to Act
Digital loyalty cards aren’t the future—they’re today. Your customers already use smartphones and mobile payments and expect modern service. If you don’t offer it, competitors will.
With VEXiON Cards, you get:
Fast 48-hour setup
Slovak-language support
POS integrations
Transparent pricing
Eco-friendly approach (0.5% of proceeds go to green projects)
Don’t miss out—every day without a loyalty program is a missed opportunity. Keep customers loyal to your business.
Contact us today:
📧 jakub@vexioncards.one
📱 +421 948 777 490
Free demo, answers, and help to tailor the perfect solution for your business.
Jakub Pitoňák
