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Digital Membership Cards: When Loyalty Meets Flexibility
After months of development and testing, we are excited to introduce our latest innovation – digital membership cards. This type of card elevates VEXiON cards into a completely new category and opens doors to segments that previously could not fully benefit from digital loyalty programs. There is no longer a need to rely on outdated plastic cards or paper systems – membership cards provide a modern alternative for fitness centers, wellness salons, trampoline centers, coworking spaces, and other membership-based businesses.
How Do Membership Cards Work in Practice?
Imagine this simple process:
1. Creation and Configuration The entrepreneur creates a membership card in the VEXiON cards administration with various membership options – for example, "Daily Entry" for €15, "Monthly Membership" for €49, or "Annual Membership" for €400. They can set time restrictions (for example, only on weekdays from 6:00 AM to 10:00 PM) and daily entry limits.
2. Customer Registration The customer scans the QR code and creates a digital card, which is saved to their Apple Wallet or Google Pay. The card is initially inactive.
3. Membership Activation Upon their first visit, the staff scans the customer’s code, selects the appropriate membership type, the customer pays, and the membership is instantly activated. The card in the phone updates with information about the type of membership, expiration date, and remaining days.
4. Using the Membership During each visit, simply scanning the customer's card allows the system to check validity (active, not expired, correct day and time, not exceeding the daily limit) and records the entry. Everything occurs automatically and in real time.
Real Example: Jump Fun Center
One of our newest clients, the Jump Fun center, perfectly demonstrates the versatility of membership cards. Their approach shows how different types of businesses can utilize this system for their specific needs.
Jump Fun implemented three types of digital cards:
Loyalty Card: "Collect stamps and get free entry" A traditional loyalty program where customers collect stamps for each entry and after 10 visits, receive free entry.
Training Pass: "Train more, pay less"
Designed for regular visitors who want to use trampolines for training. The card includes prepaid entries at a discounted price and automatically tracks daily usage limits.
All-Week Pass: "One pass, seven days of fun" A family package that allows unlimited access throughout the week with flexible time slots.
What’s interesting about this approach? Jump Fun recognized that different customers have different needs – families with children prefer weekend packages, young athletes want training passes, and casual visitors appreciate the classic loyalty program.
Types of Membership Cards and Their Options
1. Daily Entries with Time Slots
Ideal for businesses with varying attendance throughout the day:
Peak Hour Rates (5:00 PM - 8:00 PM) at higher prices
Off-Peak Rates (10:00 AM - 4:00 PM) with discounts of up to 40%
Early Bird Membership (6:00 AM - 10:00 AM) for early risers
Weekend vs. weekday pricing
2. Weekly and Monthly Memberships
The most popular type for regular customers:
Setting validity for a specific number of days (7, 30, 90 days)
Option to restrict entries to certain days of the week
Automatic tracking of remaining days
Flexible daily limits (1 entry per day, 3 entries per day, unlimited)
3. Prepaid Passes
A revolutionary model that changes how customers perceive value:
The customer "reloads" the card with all entries at once
Each entry is deducted from the total
Incentive for regular visits
Immediate income for the entrepreneur
4. Seasonal and Annual Memberships
For the most loyal customers with the best prices:
Memberships for 6, 12, or 24 months
Premium benefits and additional services
Automatic expiration reminders
Smart Restrictions for Maximum Efficiency
Our system supports sophisticated rules that help optimize attendance and revenue:
Time Restrictions:
Peak vs. off-peak hours with different pricing
Different time slots for each day (e.g., Monday 6:00 AM - 8:00 PM, Saturday 8:00 AM - 4:00 PM)
Automatic time validation when trying to enter
Blackout periods during the busiest hours
Capacity Management:
Daily limits for controlling attendance
Reservation system for specific times
Automatic counter reset at midnight
Dynamic Rules:
Ability to change rules based on demand
Seasonal adjustments (summer vs. winter months)
Practical Examples: Where Membership Cards Bring the Most Benefit
Fitness Centers and Gyms
A modern gym can take full advantage of time management:
Early Bird Membership (5:30 AM - 10:00 AM) for €25/month
Standard Membership for €45/month
Premium Unlimited for €65/month
Off-Peak Membership (10:00 AM - 4:00 PM) for €30/month for seniors and students
Trampoline Centers and Amusement Parks
As shown by the example of Jump Fun:
Family packages for weekends
Training passes for athletes
Kids' party packages with time limits
Loyalty programs for regular visitors
Wellness and Spa Centers
Relaxation tailored with various levels of access:
All-day access with unlimited entries
Evening relaxation packages (6:00 PM - 10:00 PM)
Weekend wellness retreats
VIP membership with priority access
Pools and Water Parks
Seasonal solutions with maximum flexibility:
Summer passes with daily limits
Family packages with group discounts
Early morning swimming for seniors
School groups with special pricing
Coworking Spaces
A modern solution for freelancers and startups:
Day Pass for €15 with access to basic services
Hot Desk monthly for €150 (flexible space)
Dedicated Desk for €300 (own space)
24/7 Membership for night workers for €250
Staff Interface: Simplicity for Your Employees
We have created an intuitive interface that any staff member can handle:
Activation Interface:
Clear selection from all available membership packages
Instant display of prices and benefits
One-click confirmation and activation
Automatic integration with payment systems
Entry Interface:
Traffic light system: green = entry allowed, red = entry denied
Instant display of the reason for denial (expired, out of time, limit exceeded)
Customer visit history at a glance
Option for immediate membership renewal
Why Invest in Membership Cards Right Now?
Changing Consumer Behavior
Customers increasingly expect digital solutions. Paper passes and plastic cards seem outdated and unprofessional. Modern customers want everything on their phones.
Competitive Advantage
While your competitors still use outdated systems, you can offer your customers a top-tier digital experience. This is a differentiator that people remember.
Revenue Optimization
Subscription models and automated membership systems significantly improve cash flow and allow better revenue forecasting.
Reduction of Operating Costs
Eliminating printing, distribution, and management of physical cards can save thousands of euros annually.
Benefits for Your Business
Predictable Income: Monthly and annual memberships create a stable revenue stream allowing better investment and development planning.
Capacity Optimization: Peak/off-peak pricing helps distribute attendance more evenly throughout the day and week.
Automatic Processes: The system takes care of expirations, renewals, limits, and validations without manual staff work.
Detailed Analytics: Accurate data on usage, peak times, customer preferences, and seasonal trends.
Flexible Adjustments: Ability to change prices, add new packages, or change rules anytime without printing new cards.
How to Start with Membership Cards?
For Existing Clients of VEXiON Cards: Simply log in to the administration and activate the new card type "Membership." The setup takes just a few minutes and you can start registering your first customers today.
For New Prospects: Contact us at info@vexioncards.one for a free consultation. Our team will help you identify the most suitable setup for your type of business.
Free Training: Every new client receives comprehensive training for their staff and technical support during implementation.
Conclusion: Don’t Miss the Digital Revolution
VEXiON membership cards represent the future of customer management for repeat-visit businesses. While your competitors still struggle with paper passes and lost plastic cards, you can offer your customers a modern, convenient, and professional experience.
The example of the Jump Fun trampoline center shows that implementation is not only possible but also very effective. Their customers praise the ease of use and the staff appreciate the automation of processes.
Don’t wait for others to do it. Be the first in your region to offer digital membership cards to your customers. Your clients will remember this and return to you precisely for this modern approach.
Start today. Contact us at jakub@vexioncards.one or visit www.vexioncards.one and gain a competitive advantage that will bring you happier customers and higher revenue.
The digital future starts now. Will you be a part of it, or will you be left behind?
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