How We Grew in 2024

The year 2024 was incredibly instructive and full of challenges for us at VEXiON Cards. We started with a simple idea: to create a digital loyalty program that would replace traditional, outdated reward systems. During the first eight months, we learned countless new skills—ranging from software development, design, and website creation on new platforms to Google and Meta ads, payment processing, accounting, automation, marketing, content production, and much more. These experiences gradually transformed our idea into a fully functional software solution, now helping businesses improve customer loyalty and increase their revenues.​

Why 2025 Is the Perfect Time for New Businesses

As 2024 comes to a close, new opportunities are opening up for young entrepreneurs. Technology continues to advance, and shifting market needs create space for innovative ideas. If you’re looking for inspiration on how to start a business in 2025, here are five of the best ideas we observed throughout 2024. If we were to start a brand new business, it would likely be one of these five.

Top 5 Business Ideas for 2025

1. Marketing Agency Specializing in Short-Form Content

If you want to launch a successful digital marketing agency focused on short-form videos, start by choosing your target audience—small businesses, influencers, or e-shops wanting to expand their reach on social media. Build your portfolio by creating a few sample videos (TikToks, Reels, Shorts) tailored to the style of each platform. Invest in basic tools like video editors, graphic design apps, and analytics platforms to make your videos look polished and perform well. Promote your services through your own social media profiles and use them to connect with potential clients.

Offer various packages covering strategy, content creation, production, and performance tracking to highlight the value you provide. Stay on top of the latest trends and platform algorithms to consistently deliver engaging, up-to-date video content. Focusing on creative, captivating short videos that drive engagement and conversions can attract a wide variety of clients and help you build a successful, profitable business.

2. Subscription-Based Businesses

Subscription models are perfect for generating stable income, and you can use them to transform your hobbies into profitable ventures. For example, if you enjoy creating videos, you could produce and sell your own LUTs (Look-Up Tables) for video color grading or offer your photos and videos as stock content on platforms like Shutterstock, Adobe Stock, or BlackBox (my favorite). Photography lovers can start a subscription service sending subscribers exclusive edits or photo editing tips each month.

If teaching is your passion, create online courses in your favorite subject area—video editing, photography, drawing, or anything else you love. This model lets you provide valuable content regularly to subscribers, building a loyal community. Subscriptions also allow for ongoing skill development and adaptation to customer needs.

Additionally, your subscription venture can branch into other interests—such as offering monthly cosmetic product boxes where customers get new items delivered every month. If you’re skilled at programming (editor’s note: contact us 😉), you could create and sell digital tools like time management apps or fitness programs—highly suited to the subscription model since ongoing updates add value.

3. AI-Oriented Business

AI and automation are the future and can help you build your own business without major upfront investment. If you're skilled in technology or programming, start with simple projects like chatbots for companies aiming to automate customer support, or develop automation tools that help businesses save time and improve efficiency.

Those interested in data science or analytics can create automated reports or predictive models for companies wanting deeper customer or market insights. AI lets you quickly and efficiently process large amounts of data—a major asset for many companies.

For the creative and experimental, combine AI with Internet of Things (IoT) tech to invent innovative products and services—for example, smart home devices that adapt to user preferences automatically.

Automation allows you to focus on the essential parts of your business, while AI handles routine tasks. This model not only saves time and reduces costs but also boosts efficiency. AI enables continuous improvement and customer personalization, directly increasing customer satisfaction and loyalty.

4. Personal Brand – Build Your Own Image

A personal brand is crucial today for standing out and building a successful business. If you have a passion or talent—photography, video creation, writing, or fashion design—establish your personal brand through Instagram, TikTok, or YouTube. Start by consistently sharing content that reflects your interests and expertise, interact with your followers, respond to comments, and nurture a supportive community.

Collaborate with other creators or brands to broaden your reach. Invest in your profile aesthetics, develop your brand identity, and maintain style consistency in all posts. A personal brand attracts customers and fosters long-term relationships and trust—keys to business success in today’s digital world.

Turning your passion into a strong personal brand opens doors to various opportunities, from partnerships to selling your own products or services to fans.

5. Freelance

Freelancing is a great way to turn your skills and interests into a profitable business. If you have talent in writing, graphic design, programming, or video editing, start offering your services online. Platforms like Fiverr, Upwork, or Freelancer will connect you to clients from across the globe who need your expertise.

For instance, if you love graphic design, offer poster or social media post design. If you enjoy video editing, offer editing services for YouTube channels or marketing campaigns. Programmers can build websites, create apps, or automation scripts for businesses.

Freelancing gives you flexibility to choose projects you enjoy, build your portfolio, and grow your industry reputation. You can always expand your skill set and service offerings to meet market demand. Turning your hobby into a freelance business lets you earn by doing what you love, with the freedom and flexibility to work from anywhere.

Wrapping Up 2024

2024 gave us growth and new skills, enabling us to create a product that already benefits many businesses. The year 2025 brings fresh opportunities, and we’re excited to share these top five business ideas that can help you succeed. Whether you choose a marketing agency, subscription service, AI startup, or personal branding, it’s vital to pick an idea that excites you and has growth potential.

Take inspiration from our journey and start your entrepreneurial adventure and 2025 with VEXiON cards!